Guanshan Brend identitet od Hong Jia Min

Dizajn Guanshan Brend identitet od dizajnera Hong Jia Min je visoko cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2025

Guanshan Brend identitet

autor Hong Jia Min

Klijent: Jijia Brand Creative Studio

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Guanshan Brend identitet

Guanshan je brend identitet kreiran za čajanu koja nudi mliječni čaj. Dizajn koristi kineske znakove kao osnovu i modernizira strukturu tradicionalnog kancelarijskog pisma, zadržavajući pritom njegov klasični duh. Ukorijenjen u istočnjačkoj estetici predmeta, identitet spaja imagineriju lepeza u stilu slikanja tušem i čajnog posuđa. Centralni motiv prikazuje lepezu i šoljicu za čaj u preklapajućoj kompoziciji, stvarajući dvostruku simboliku. Poteze četkicom tuša sugerišu bambusov okvir tradicionalne okrugle lepeze, dok silueta šoljice crpi inspiraciju iz Jianzhan čajnih zdjelica.

Priznanje

O nagradi Željezna nagrada A' Design Award

Guanshan Brend identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Guanshan Brend identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Guanshan Brend identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Dimenzije i pakovanje: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Oznake: Oriental, Creativity, Tea , Ink Painting, Chinese
Tehnologija proizvodnje: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Dizajnerski izazov: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Istraživanje: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspiracija: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Trajanje projekta: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Tok rada: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Patenti: Copyrights belong to Hong Jia Min, 2024.
Članovi tima: Hong Jia Min
Autorstvo slika: Hong Jia Min