Base Vizuelni identitet od Lance Francisco

Dizajn Base Vizuelni identitet od dizajnera Lance Francisco je visoko cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2025

Base Vizuelni identitet

autor Lance Francisco

Klijent: Lance Francisco

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

12,232

Verificirani dobitnik nagrade

Verificirajte status nagrade za #169785

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Base Vizuelni identitet

Base je vizuelni identitet za brend kineskih vjerskih proizvoda. Logotip smješta slovo b unutar tkane strukture inspirisane kineskim čvorovima, drevnom narodnom umjetnošću povezanom s jedinstvom i dobrom srećom. Ponavljajući tkani obrasci odražavaju cikličnu prirodu vjerovanja. Paleta crne, crvene i zlatne boje prilagođena je i za štampu i za digitalnu upotrebu. Sistem uključuje skalabilan logotip, brendiranu tipografiju, prilagođene obrasce, dizajn ambalaže i web stranice. Cilj je zadržati tradiciju relevantnom za novu generaciju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Base Vizuelni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Base Vizuelni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Base Vizuelni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Base’ visual identity modernizes Chinese religious goods while staying true to cultural heritage. The logo subtly incorporates the letter "b" within a woven structure inspired by Chinese knotting, symbolizing continuity and legacy. Repetitive patterns reflect the cyclical nature of belief, where beginnings and endings are intertwined. A refined color palette of black, red, and gold balances elegance with tradition, creating a distinctive, meaningful, and contemporary brand presence.
Dimenzije i pakovanje: The visual identity system includes a scalable logo, brand typography, custom woven-style patterns, and a defined color palette. Applications span digital and physical formats, including packaging, website design, business applications, and environmental branding. Typography is optimized for both print and screen, ensuring legibility. The packaging specifications adhere to material guidelines, balancing durability with environmental responsibility.
Oznake: Chinese religious goods, modern tradition, visual identity, cultural branding, packaging design, woven patterns, heritage meets modern, brand identity, Base Genesis, Singapore design
Tehnologija proizvodnje: The visual identity was developed using a combination of digital design and traditional cultural research. The logo and patterns were created using vector-based design software, ensuring precision and scalability. A modern woven-style graphic system was developed to mirror the cyclical nature of Chinese traditions. The color palette was carefully calibrated for both digital and print applications, maintaining consistency across packaging, website, and brand materials.
Dizajnerski izazov: The main challenge was balancing cultural authenticity with modern aesthetics. Traditional religious goods often feature intricate, ornate designs, while contemporary branding leans toward minimalism. Finding a middle ground required deep research into historical motifs and modern design principles. Another challenge was ensuring the design resonated across generations, from older practitioners to younger consumers seeking a refined, meaningful connection to their heritage.
Istraživanje: The research combined cultural studies, consumer insights, and material exploration. The objective was to modernize Chinese religious goods while respecting tradition. Methods included analyzing historical artifacts, conducting interviews with religious practitioners, and studying contemporary design trends. Insights revealed a gap in the market for a refined, modern approach. The resulting identity system bridges heritage and contemporary aesthetics, making traditional products relevant to today’s audience.
Inspiracija: The design draws inspiration from the intricate craft of Chinese knotting, an ancient folk art deeply rooted in Buddhism and Taoism, symbolizing unity and good fortune. This motif reflects the interconnectedness of tradition and modernity, aligning with Base' mission to preserve cultural heritage while adapting to contemporary design sensibilities. By reinterpreting traditional patterns with a modern aesthetic, the identity system bridges generations, ensuring cultural relevance.
Trajanje projekta: The project began in August 2024 and was developed in Shanghai, China for Singapore.
Tok rada: The identity system is designed for seamless integration across touchpoints, creating a cohesive brand experience. The woven pattern and color palette ensure immediate recognition, while the scalable logo adapts to various formats without losing clarity. The packaging enhances the ritual experience by balancing tradition with modern aesthetics, making religious goods more visually appealing and accessible for a new generation.