Dizajn Amores Salon ljepote od dizajnera A4DH Branding Services je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.
SrebroGrafika· 2025
Amores Salon ljepote
autor A4DH Branding Services
Klijent: A4 Design House
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika
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O dizajnu Amores Salon ljepote
Amores, premium salon ljepote u Dubaiju, utjelovljuje eleganciju kroz brendovni identitet koji spaja modernost s kulturnim naslijeđem. Dizajniran da privuče raznoliku klijentelu, s fokusom na ugledne emiratske žene, njegov vizuelni jezik crpi iz klasičnih elemenata industrije ljepote poput ogledala, češljeva, kruna i makaza, reinterpretiranih u vintage stilu. Inspirisan arapskom arhitekturom i motivima regije Zaljeva poput palmi i gazela, identitet prenosi gracioznost i tradiciju. Zemljana paleta boja odražava pejzaže UAE, dok prilagođeni logotip naglašava ženstvenost kroz sve tačke kontakta.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Amores Salon ljepote je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Amores Salon ljepote bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Amores Salon ljepote je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimenzije i pakovanje
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Oznake
- branding, brand identity, identity design, logo design, visual language
- Tehnologija proizvodnje
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Dizajnerski izazov
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Istraživanje
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiracija
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Trajanje projekta
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Tok rada
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Članovi tima
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Autorstvo slika
- Photographer Ali Moradi, Amores, 2024.
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