Dizajn Ge Sang Lv Wu Korporativni logo od dizajnera Xiaobing Cheng je visoko cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2025

Ge Sang Lv Wu Korporativni logo

autor Xiaobing Cheng

Klijent: Ge Sang Lv Wu

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Ge Sang Lv Wu Korporativni logo

Ge Sang Lv Wu je korporativni logo kreiran za brend koji pomaže planinskim farmerima da prodaju usjeve poput hrane, čaja i zrna kafe. Logo prikazuje pojednostavljeni linijski crtež cvijeta Gesang, koji predstavlja iskren poklon, u kombinaciji sa grafikom nalik oblaku. Mekane krivulje podsjećaju na oblik oblaka i pružanje latica. Prigušeni prirodni tonovi, uključujući nebesku boju niske zasićenosti sa sivom i bijelom, stvaraju svjež i smiren efekat. Znak je izrađen kao vektorska grafika na mreži zasnovanoj na zlatnom presjeku, tako da ostaje oštar u bilo kojoj veličini.

Priznanje

O nagradi Brončana nagrada A' Design Award

Ge Sang Lv Wu Korporativni logo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ge Sang Lv Wu Korporativni logo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ge Sang Lv Wu Korporativni logo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimenzije i pakovanje: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Oznake: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Tehnologija proizvodnje: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Dizajnerski izazov: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Istraživanje: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiracija: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Trajanje projekta: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Tok rada: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Članovi tima: Xiaobing Cheng