Feixi Grand View Poster od Feixi Digital Culture and Media

Dizajn Feixi Grand View Poster od dizajnera Feixi Digital Culture and Media je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2024

Feixi Grand View Poster

autor Feixi Digital Culture and Media

Klijent: Feixi Digital Culture and Media

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Feixi Grand View Poster

Feixi Grand View je poster kreiran kako bi prikazao razvoj okruga Feixi u pokrajini Anhui, Kina. Poster prikazuje ekonomski napredak, kulturno naslijeđe, geografiju i lokalni život iz nekoliko perspektiva. Fotografije lokalnih motiva visoke rezolucije čine glavni vizuelni element, dok linijski elementi vode pogled kroz kompaktan raspored. Jednobojna paleta sa gradijentnim tonovima dodaje dubinu slikama. Tekst je tipografski oblikovan radi jasne čitljivosti. Format mjeri 297 sa 210 milimetara. Poster je prikazan na online i vanjskim medijima, uključujući oglašavanje na autobuskim stajalištima u okrugu Feixi.

Priznanje

O nagradi Željezna nagrada A' Design Award

Feixi Grand View Poster je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Feixi Grand View Poster bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Feixi Grand View Poster se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimenzije i pakovanje: 297mmX210mm
Oznake: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Tehnologija proizvodnje: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Dizajnerski izazov: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Istraživanje: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiracija: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Trajanje projekta: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Tok rada: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Članovi tima: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu