Dizajn Atb Brend identitet od dizajnera Chushan Design je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2024

Atb Brend identitet

autor Chushan Design

Klijent: Shenzhen Chushan Design Culture Group Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Atb Brend identitet

Atb je brend identitet kreiran za proizvođača zaštitnih folija za ekrane, kaljenog stakla i zaštitnih futrola. Centralni simbol je minimalistička figura gorile čiji obrisi lica ujedno formiraju slovo T, kao referencu na tehnologiju. Oblik gorile sugeriše snagu i sigurnost, dok svemirski i futuristički elementi izražavaju tehnički karakter brenda. Logotip je izgrađen na jednostavnim geometrijskim formama. Dvije figure gorile mogu se kombinovati, a njihovi izrazi variraju, tako da se identitet prilagođava različitim medijima i veličinama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Atb Brend identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Atb Brend identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Atb Brend identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimenzije i pakovanje: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Oznake: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Tehnologija proizvodnje: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Dizajnerski izazov: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Istraživanje: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiracija: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Trajanje projekta: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Tok rada: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Članovi tima: Yin Peng
Li Linlin
Liu Xingyu
Autorstvo slika: Chushan Design