Dizajn Arts Fund Vizuelni identitet od dizajnera Zeyu Wu je visoko cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2024

Arts Fund Vizuelni identitet

autor Zeyu Wu

Klijent: Yilin Wang

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

94,979

Verificirani dobitnik nagrade

Verificirajte status nagrade za #157359

Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Arts Fund Vizuelni identitet

Arts Fund je sistem vizuelnog identiteta kreiran za program obuke talenata u oblasti dizajna likova. Dizajn kombinuje slova CUZ s tradicionalnim motivima kineske opere. Kineski elementi postavljeni su zajedno s latiničnim slovima kako bi izrazili kulturnu razmjenu između Istoka i Zapada. Cjelokupni okvir slijedi švicarski internacionalistički stil, koji potom razbijaju oblici slova CUZ, dajući formu koja je istovremeno funkcionalna i postmoderna. Sistem se primjenjuje na plakate, letke, pozivnice i banere. Cilj je podijeliti kulturu kineske opere s mlađom publikom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Arts Fund Vizuelni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Arts Fund Vizuelni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Arts Fund Vizuelni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimenzije i pakovanje: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Oznake: regional culture，Tangible cultural heritage，Graphic design
Tehnologija proizvodnje: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Dizajnerski izazov: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Istraživanje: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiracija: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Trajanje projekta: The project started in Hangzhou in February 2023 and will end in October 2023.
Tok rada: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Članovi tima: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu