Rebud Healing Garden Brendovni identitet od Jingling Zheng

Dizajn Rebud Healing Garden Brendovni identitet od dizajnera Jingling Zheng je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2024

Rebud Healing Garden Brendovni identitet

autor Jingling Zheng

Klijent: Jingling Zheng

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Rebud Healing Garden Brendovni identitet

U duhu inkluzivnosti, ReBud je kreirao svetilišta gdje se može povezati s prirodom. Utemeljeno na naučnim istraživanjima, promoviše dobrobit kroz imerzivna prirodna iskustva. Inkluzivni prostori podstiču svjesnost, saosećanje i otpornost. Unutar iscjeliteljskog vrta, nada se ukorijenjuje, oporavak cvjeta, a pripadnost napreduje. U ReBudu čeka bogata paleta terapeutskih iskustava, od opuštajućih joga sesija do intimnih muzičkih interludija, susreta knjižnog kluba i umjetnosti na otvorenom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Rebud Healing Garden Brendovni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Rebud Healing Garden Brendovni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Rebud Healing Garden Brendovni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimenzije i pakovanje: The sizes vary based on their different uses.
Oznake: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Tehnologija proizvodnje: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Dizajnerski izazov: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Istraživanje: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiracija: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Trajanje projekta: The project started in New York in February 2023 and was completed in April 2023.
Tok rada: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Članovi tima: Jingling Zheng
Autorstvo slika: Jingling Zheng