Haiyan Smart Home Competition Brend identitet od Zhejiang Gongshang University

Dizajn Haiyan Smart Home Competition Brend identitet od dizajnera Zhejiang Gongshang University je visoko cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2025

Haiyan Smart Home Competition Brend identitet

autor Zhejiang Gongshang University

Klijent: Haiyan County People's Government

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

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Dizajn

O dizajnu Haiyan Smart Home Competition Brend identitet

Haiyan Smart Home Competition je brend identitet kreiran za kulturno-kreativni dizajnerski događaj održan u okrugu Haiyan. Glavni vizuelni identitet koristi rotirajući i uvijeni trodimenzionalni oblik kuće. Promjenjivi oblik izražava promjenu i rekonstrukciju u kućnom životu koju donosi pametna tehnologija. Boje inspirisane tehnologijom podržavaju temu. Grafika je izrađena kao vektorska umjetnost, tako da ostaje jasna u bilo kojoj veličini i uvija se u različitim pravcima kroz medije. Primjene uključuju prostorne instalacije, postere, broševe i šolje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Haiyan Smart Home Competition Brend identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Haiyan Smart Home Competition Brend identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Haiyan Smart Home Competition Brend identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Dimenzije i pakovanje: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Oznake: Smart home, visual image design, technology and home, reconstruction, twisted extension
Tehnologija proizvodnje: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Dizajnerski izazov: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Istraživanje: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiracija: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Trajanje projekta: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Tok rada: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Članovi tima: Designer: Kan Zhao
Autorstvo slika: Designer: Kan Zhao