Kuwasawa Design School 2022 Vodič od Kazune Watanabe

Dizajn Kuwasawa Design School 2022 Vodič od dizajnera Kazune Watanabe je visoko cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u kategoriji Dizajn Štampanih i Objavljenih Medija.

SrebroŠtampa· 2023

Kuwasawa Design School 2022 Vodič

autor Kazune Watanabe

Klijent: Kuwasawa Design School

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Štampa

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Dizajn

O dizajnu Kuwasawa Design School 2022 Vodič

Školski vodič za školu dizajna Kuwasawa, prvu školu dizajna u Japanu. Poslednjih godina internet komunikacija je u porastu, a granica između stvarnosti i virtuelne postaje nejasna. U takvoj situaciji, dizajnerski tim je tražio mogućnost dizajna izražavajući ono što je prepoznato kao digitalno analognim (papir i štampa). Na prvi pogled izgleda kao obična knjiga, ali animacija radi kada se izvuče. Vodič je podijeljen u zasebne tomove kako bi ljudi mogli uživati u njemu na različite načine. Cilj im je bio digitalni izraz koristeći tipografiju.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Kuwasawa Design School 2022 Vodič je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Kuwasawa Design School 2022 Vodič bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Kuwasawa Design School 2022 Vodič je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimenzije i pakovanje: Dimensions Width:182mm x Height:257mm x Depth:25mm
Oznake: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Tehnologija proizvodnje: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Dizajnerski izazov: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Istraživanje: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiracija: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Trajanje projekta: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Tok rada: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.