Fading Traditional Trades and Crafts Knjiga od Jesvin Yeo

Dizajn Fading Traditional Trades and Crafts Knjiga od dizajnera Jesvin Yeo je visoko cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u kategoriji Dizajn Štampanih i Objavljenih Medija.

ZlatoŠtampa· 2022

Fading Traditional Trades and Crafts Knjiga

autor Jesvin Yeo

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Štampa

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Boje

Dizajn

O dizajnu Fading Traditional Trades and Crafts Knjiga

Knjiga koristi 3D utiskivanje za dokumentiranje i isticanje zamršenih detalja radova koje su pedantno izradili tradicionalni singapurski zanatlije, od papirnih čamaca zmajeva i indijskog nakita do peranakanskih cipela s perlama. Stranice u boji simboliziraju uspon i pad tradicionalnih zanata, budući da industrija počinje svoj razvojni period (tupa) do svog zlatnog doba (žuta) i postepeno blijedi (bijela). Priložena je pastelna kreda kako bi čitaoci zasjenili stranice i otkrili izgubljenu umjetnost ove nematerijalne kulturne baštine Singapura, koju samo mi ljudi možemo zaštititi, podržati i vratiti.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Fading Traditional Trades and Crafts Knjiga je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Fading Traditional Trades and Crafts Knjiga bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Fading Traditional Trades and Crafts Knjiga stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimenzije i pakovanje: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Oznake: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Tehnologija proizvodnje: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Dizajnerski izazov: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Istraživanje: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiracija: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Trajanje projekta: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Tok rada: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patenti: Copyrights belong to Jesvin Yeo, 2021
Članovi tima: Jesvin Yeo
Alvin Ng.
Autorstvo slika: All images: Photographer Victor Gui, 2021 and 2022