Oil Street Art Space Vizualni identitet od Kimhung Choi and Thomas Siu

Dizajn Oil Street Art Space Vizualni identitet od dizajnera Kimhung Choi and Thomas Siu je visoko cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2023

Oil Street Art Space Vizualni identitet

autor Kimhung Choi and Thomas Siu

Klijent: Kimhung Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Oil Street Art Space Vizualni identitet

Oi je vizualni identitet Oil Street Art Spacea, javnog prostora za rekreaciju i kulturu u Hong Kongu. Lokacija zauzima nekadašnju klupsku zgradu jedriličarskog kluba i uključuje historijsku zgradu od crvene cigle II kategorije s krovom od crijepa te vanjski prostor od preko 3000 kvadratnih metara. U imenu je slovo L zamijenjeno uskličnikom, koji privlači pažnju i ukazuje na lokaciju. Oblik logotipa predstavlja čin dozivanja naglas. Zelena je identitetska boja, sugerišući oazu umjetnosti unutar grada. Identitet se primjenjuje na grafiku okruženja i tiskane materijale.

Priznanje

O nagradi Brončana nagrada A' Design Award

Oil Street Art Space Vizualni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Oil Street Art Space Vizualni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Oil Street Art Space Vizualni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimenzije i pakovanje: Various dimensions according to the visual identity application from buntings to pinned badges
Oznake: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Tehnologija proizvodnje: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Istraživanje: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiracija: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Trajanje projekta: May 2022, The Hong Kong SAR
Tok rada: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Članovi tima: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu