Dizajn Cidih Brend identitet od dizajnera Peng Wang je visoko cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2023

Cidih Brend identitet

autor Peng Wang

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Cidih Brend identitet

Cidih je brend identitet dizajniran za obrazovnu i naučnoistraživačku bazu u Milanu, Italija, koju su zajednički osnovali Univerzitet Tsinghua i Politecnico di Milano. Slova C i D formiraju pozitivne i negativne oblike jedno drugog, simbolizirajući jedinstvo teorije i prakse te inkluzivnost međunarodne platforme. Polukrug u sredini podsjeća na sunce koje izlazi. Slovo H predstavlja hub (čvorište), a njegov negativni oblik u sebi nosi siluetu naziva. Identitet je primijenjen na štampanim materijalima, digitalnim oznakama, web stranicama, ekranima, isječenim listovima i akrilnim materijalima.

Priznanje

O nagradi Željezna nagrada A' Design Award

Cidih Brend identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Cidih Brend identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Cidih Brend identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimenzije i pakovanje: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Oznake: Brand Identity, Logo, VI
Tehnologija proizvodnje: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Dizajnerski izazov: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Istraživanje: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiracija: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Trajanje projekta: The project was started in November, 2020 and put into operation in May, 2021.
Tok rada: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Članovi tima: Peng Wang