WWI Cultural Trail Vodič, Karta od Martino Spreafico

Dizajn WWI Cultural Trail Vodič, Karta od dizajnera Martino Spreafico je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Štampanih i Objavljenih Medija.

ŽeljezoŠtampa· 2022

WWI Cultural Trail Vodič, Karta

autor Martino Spreafico

Klijent: Emanuela Spedicato, SeTe srl

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Štampa

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Boje

Dizajn

O dizajnu WWI Cultural Trail Vodič, Karta

Kulturna staza Prvog svjetskog rata je vodič sa preklopnom kartom za planinsku stazu u Italijanskim Alpima. Knjiga ima 94 stranice i dimenzije 185 sa 235 milimetara. Papirni preklop na posljednjoj stranici sadrži kartu razmjera 1:25000, koja se otvara na 700 sa 700 milimetara. Osam etapa staze opisano je sa detaljima o dužini, nadmorskoj visini i vremenu potrebnom za prelazak. Stare fotografije, pjesme i kratki tekstovi podsjećaju na Prvi svjetski rat vođen u istim planinama. Tamnozelena paleta boja i fontovi u stilu pisaće mašine dočaravaju duh tog perioda. Planinari na stazu mogu ponijeti samo lakšu kartu.

Priznanje

O nagradi Željezna nagrada A' Design Award

WWI Cultural Trail Vodič, Karta je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da WWI Cultural Trail Vodič, Karta bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. WWI Cultural Trail Vodič, Karta se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimenzije i pakovanje: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Oznake: book, world war I, map, cultural trail
Tehnologija proizvodnje: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Dizajnerski izazov: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Istraživanje: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiracija: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Trajanje projekta: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Tok rada: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Članovi tima: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari