Q Shinshu Apple Pie Laboratory Identitet Brenda od Nobuya Hayasaka

Dizajn Q Shinshu Apple Pie Laboratory Identitet Brenda od dizajnera Nobuya Hayasaka je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2022

Q Shinshu Apple Pie Laboratory Identitet Brenda

autor Nobuya Hayasaka

Klijent: Arica Design Inc

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Q Shinshu Apple Pie Laboratory Identitet Brenda

Ovo su projekti brendiranja za Q, specijalnu prodavnicu pita od jabuka. Tipografija naziva trgovine, Q, kreirana je koristeći jabuku kao motiv i simbol trgovine. Svi alati marke, uključujući eksterijer, unutrašnjost, rasvjetu, stolice, uniforme i ambalažu, dizajnirani su pomoću ovog jednostavnog simbola. U skladu s konceptom proizvoda o korištenju materijala kakvi jesu, alati su također dizajnirani jednostavno, koristeći boje i teksture materijala, kao što su papir i drvo, takvi kakvi jesu. Svi dizajni su u skladu sa vizijom radnje o vrednovanju originalnog ukusa jabuke.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Q Shinshu Apple Pie Laboratory Identitet Brenda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Q Shinshu Apple Pie Laboratory Identitet Brenda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Q Shinshu Apple Pie Laboratory Identitet Brenda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimenzije i pakovanje: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Oznake: Branding, store design, pastry shop, apple pie store
Tehnologija proizvodnje: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Dizajnerski izazov: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Istraživanje: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiracija: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Trajanje projekta: It opened in October 2019 in Ueda City, Japan.
Tok rada: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Članovi tima: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama