Dizajn The Phoenix Poster od dizajnera Te-Sian Shih je visoko cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2022

The Phoenix Poster

autor Te-Sian Shih

Klijent: Te-Sian Shih

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu The Phoenix Poster

Feniks je ključni vizualni poster kreiran za muzičku akademiju i festival u Tajpeju. Centralna slika kombinuje zvučne talase sa oblikom violine, formirajući feniksa koji širi krila. Narandžasti talasi u centru također sugerišu plamen, predstavljajući trud i entuzijazam muzičara i osoblja. Tamnoplava pozadina izgrađena je od zakrivljenih linija koje podsjećaju na more i zvučne talase. Poster je u potpunosti izrađen od crtanih linija, bez fotografija, koristeći režime preklapanja (blend modes) u softveru za obradu slika.

Priznanje

O nagradi Željezna nagrada A' Design Award

The Phoenix Poster je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da The Phoenix Poster bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Phoenix Poster se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimenzije i pakovanje: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Oznake: Visual design, poster design, layout design, key visual design, graphic design.
Tehnologija proizvodnje: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Dizajnerski izazov: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Istraživanje: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiracija: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Trajanje projekta: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Tok rada: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patenti: Copyrights belong to Te-Sian Shih, 2020.
Autorstvo slika: Designer Te-Sian, Shih, phoenix, 2020.