Irrational Slice Vizualizacija informacija od Lu Zhao, Ruhe Zhang and Qi Wang

Dizajn Irrational Slice Vizualizacija informacija od dizajnera Lu Zhao, Ruhe Zhang and Qi Wang je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

Irrational Slice Vizualizacija informacija

autor Lu Zhao, Ruhe Zhang and Qi Wang

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Irrational Slice Vizualizacija informacija

Irrational Slice je projekat vizualizacije informacija koji predstavlja istraživačke podatke u trodimenzionalnom prostoru. Podaci potiču iz kognitivnog eksperimenta koji upoređuje ljudsko i mašinsko rasuđivanje. Trodimenzionalni model je izrađen s referencom na strukturu neurona mozga. Softver za proširenu stvarnost omogućava da se model pojavi kada se skenira štampani poster. Gledaoci mogu rotirati model i uvećavati ili umanjivati prikaz prstom kako bi očitali informacije iz različitih uglova. Cilj je istražiti nove načine posmatranja i prenošenja informacija.

Priznanje

O nagradi Brončana nagrada A' Design Award

Irrational Slice Vizualizacija informacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Irrational Slice Vizualizacija informacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Irrational Slice Vizualizacija informacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Oznake: Information Design, Information Visualization, AR, 3D, Poster
Tehnologija proizvodnje: Multimedia
Dizajnerski izazov: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Istraživanje: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiracija: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Trajanje projekta: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Tok rada: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Članovi tima: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li