Flowering Street Identitet Brenda za Dobrotvorne Svrhe od Mingjun Jiang

Dizajn Flowering Street Identitet Brenda za Dobrotvorne Svrhe od dizajnera Mingjun Jiang je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

Flowering Street Identitet Brenda za Dobrotvorne Svrhe

autor Mingjun Jiang

Klijent: Monka Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Flowering Street Identitet Brenda za Dobrotvorne Svrhe

Flowering Street je identitet dobrotvornog brenda kreiran kako bi se podržale beskućne osobe u Londonu. Brend omogućava beskućnim prodavačima da zarađuju prodajom cvijeća po uobičajenim tržišnim cijenama, umjesto da se oslanjaju na donacije. Oblik logotipa inspirisan je uličnim znakovima u Londonu, kao referenca na izraz "ulični prijatelji" koji se koristi među osobama koje spavaju na otvorenom. Svaki buket cvijeća umotan je u prikupljene stare novine, vezan prirodnim konopcem od konoplje i uz njega se prilaže zahvalnica. Reciklabilni prirodni materijali održavaju niske troškove pakovanja, čime se omogućava podrška većem broju prodavača.

Priznanje

O nagradi Brončana nagrada A' Design Award

Flowering Street Identitet Brenda za Dobrotvorne Svrhe je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Flowering Street Identitet Brenda za Dobrotvorne Svrhe bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Flowering Street Identitet Brenda za Dobrotvorne Svrhe sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimenzije i pakovanje: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Oznake: charity, homeless, London, branding, visual, identity, flower
Tehnologija proizvodnje: Flowers sold by the homeless.
Dizajnerski izazov: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Istraživanje: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiracija: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Trajanje projekta: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Tok rada: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patenti: none
Članovi tima: Mingjun Jiang
Autorstvo slika: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019