Dizajn He He Logo od dizajnera Chao Yang, Jianhua Dong and Sy Xiang je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

He He Logo

autor Chao Yang, Jianhua Dong and Sy Xiang

Klijent: Zhejiang taijiuxian Agricultural Development Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu He He Logo

He He je brend logo kreiran za umjetnički brend poljoprivrednih proizvoda. Dizajn kombinuje kineski karakter he sa zapadnjačkim simbolom ampersanda, jer oba oblika izražavaju ideju fuzije. Ova dva znaka spojena su u jedinstveni simbol karaktera koji je prepoznatljiv u istočnom i zapadnom kontekstu. Grafička kreativnost korištena je kako bi se znak i njegovi pomoćni grafički elementi ispunili kulturnim i umjetničkim elementima iz Kine i Evrope. Logo nema fiksnu veličinu i može se direktno primijeniti na pakovanju i vanjskoj reklamnoj promociji.

Priznanje

O nagradi Brončana nagrada A' Design Award

He He Logo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da He He Logo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. He He Logo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimenzije i pakovanje: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Oznake: Brand image design, logo design, Chinese culture, western culture, integration
Tehnologija proizvodnje: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Dizajnerski izazov: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Istraživanje: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiracija: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Trajanje projekta: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Tok rada: These visual graphic design can be directly used in packaging and outdoor publicity.
Članovi tima: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Autorstvo slika: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong