Nanxiang Incity Vizuelni sistem oznaka od Zesion Design

Dizajn Nanxiang Incity Vizuelni sistem oznaka od dizajnera Zesion Design je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2021

Nanxiang Incity Vizuelni sistem oznaka

autor Zesion Design

Klijent: Zesion Design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

17,915

Verificirani dobitnik nagrade

Verificirajte status nagrade za #119978

Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Nanxiang Incity Vizuelni sistem oznaka

Nanxiang Incity je vizuelni sistem oznaka kreiran za tržni centar u Šangaju. Dizajn se oslanja na lokalnu kulturu Nanxianga, područja poznatog po ždralovima i hramovima, te pretvara oblik ždralova koji lete u parovima u apstraktne slike oznaka. Vodiči po spratovima i popisi trgovaca postavljeni su na ulazima i izlazima pokretnih stepenica te na tačkama gdje se ukrštaju tokovi posjetilaca. Na svijetleće panele primijenjeno je štampanje s blokiranjem bijelom bojom, tako da tekst i obrisi ostaju jasni. Viseći elementi koriste zrcalne obrtne tačke koje se stapaju s enterijerom tržnog centra.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nanxiang Incity Vizuelni sistem oznaka je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Nanxiang Incity Vizuelni sistem oznaka bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Nanxiang Incity Vizuelni sistem oznaka je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimenzije i pakovanje: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Oznake: Visual Signage,Way finding,VI,Logo,Graphics
Tehnologija proizvodnje: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Dizajnerski izazov: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Istraživanje: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiracija: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Trajanje projekta: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Tok rada: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Članovi tima: Jie Zhou