Dizajn Rename Dizajnerska izložba od dizajnera Xue Jiang je visoko cijenjeni dobitnik prestižne nagrade 2021 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2021

Rename Dizajnerska izložba

autor Xue Jiang

Klijent: 869 School of Design

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Rename Dizajnerska izložba

Rename je dizajnerska izložba koja preispituje ideju standarda i mjerenja. Izložba koristi vizuelni jezik preuzet iz alata za mjerenje. Ilustracija, kolaž i fotografija su kombinovani, a četiri osnovna oblika iz seta trouglova su nacrtana i sastavljena u forme leptira. Dugačak rolat papira funkcioniše poput metra, tako da posjetioci mogu izabrati ili napraviti dio kolaža koji odgovara njihovom karakteru i ponijeti ga sa sobom u fascikli. Za prikaz su korišteni transparentna PVC tkanina i rolat papira.

Priznanje

O nagradi Željezna nagrada A' Design Award

Rename Dizajnerska izložba je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Rename Dizajnerska izložba bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Rename Dizajnerska izložba se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimenzije i pakovanje: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Oznake: Rename, standard, measurement, ruler
Tehnologija proizvodnje: Transparent PVC cloth, toilet paper roll paper
Dizajnerski izazov: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Istraživanje: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiracija: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Trajanje projekta: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Tok rada: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Članovi tima: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Autorstvo slika: Creator Wu Huizi，in 2021，RENAME