Dizajn Moneta Brendovni identitet od dizajnera Kyle Mani je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2021

Moneta Brendovni identitet

autor Kyle Mani

Klijent: Moneta Intel

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Moneta Brendovni identitet

OWDT je angažovan da dizajnira fleksibilan sistem identiteta koji je dinamičan i tehnički inkluzivan. Učinili smo svojom svrhom da istaknemo tehnologije koje Moneta koristi u brendovnom znaku. Dizajn je elegantno prevazišao izazov balansiranja geolokacijskih karakteristika brenda i vizualnih prikaza tipova podataka. Monetin brendovni identitet sada jasno vodi svoju visoko tehničku publiku do najdinamičnije geolokacijske tehnologije na svijetu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Moneta Brendovni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Moneta Brendovni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Moneta Brendovni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimenzije i pakovanje: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Oznake: branding, web design, identity design, logo design
Tehnologija proizvodnje: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Dizajnerski izazov: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Istraživanje: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiracija: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Trajanje projekta: 6 months, Houston, Texas, USA
Tok rada: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patenti: Patent Pending
Članovi tima: OWDT as an organization has been responsible for the development of this product.
Autorstvo slika: Patent Pending