Jincaitou Ambalaža za baijiu od Yiyang Liu

Dizajn Jincaitou Ambalaža za baijiu od dizajnera Yiyang Liu je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2021

Jincaitou Ambalaža za baijiu

autor Yiyang Liu

Klijent: Gui Brewery Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Jincaitou Ambalaža za baijiu

Jincaitou je dizajn ambalaže za seriju kineskih baijiu žestokih pića. Čep je izrađen od materijala prehrambenog kvaliteta, a njegov uzorak kombinuje moderno štampanje decal tehnikom s tradicionalnim emajl tehnikama. Prednja strana ambalaže prikazuje lava koji pleše, žadni ruyi i svraku, tri motiva povezana sa srećom u kineskoj kulturi. Zadnja strana prikazuje oslikane scene procesa proizvodnje pića, od hranjenja i kuhanja do fermentacije i destilacije. Ambalaža ima dimenzije 105 sa 105 sa 260 milimetara i koristi moderne proizvodne metode koje održavaju niske troškove.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jincaitou Ambalaža za baijiu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jincaitou Ambalaža za baijiu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Jincaitou Ambalaža za baijiu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Dimenzije i pakovanje: Width 105mm x Depth 105mm x Height 260mm
Oznake: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Tehnologija proizvodnje: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Dizajnerski izazov: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Istraživanje: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspiracija: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Trajanje projekta: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Tok rada: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Članovi tima: Yiyang Liu