Cap Pac Primarna funkcija: Promotivni proizvod za događaje od Joshua Grant Rayner

Dizajn Cap Pac Primarna funkcija: Promotivni proizvod za događaje od dizajnera Joshua Grant Rayner je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

SrebroOglašavanje· 2021

Cap Pac Primarna funkcija: Promotivni proizvod za događaje

autor Joshua Grant Rayner

Klijent: Cassette Concepts limitied

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Cap Pac Primarna funkcija: Promotivni proizvod za događaje

Cap Pac je promotivni proizvod dizajniran za korištenje na otvorenim događajima. Cap Pac je izrađen od jednog lista kartona i objedinjuje nekoliko korisnih predmeta. Dva štitnika za sunce mogu se otkinuti i pričvrstiti oko glave kako bi zaštitili oči. Preostali panel služi kao znak koji može nositi poruku odabranu za svaki događaj. Isti panel također funkcioniše kao nosač za dva pića. Koristi se reciklirani ili certificirani karton, zajedno s mastilom bez vode i sušenjem uz nisku potrošnju energije. Cilj je smanjiti otpad koji stvara promotivni materijal.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Cap Pac Primarna funkcija: Promotivni proizvod za događaje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Cap Pac Primarna funkcija: Promotivni proizvod za događaje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Cap Pac Primarna funkcija: Promotivni proizvod za događaje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimenzije i pakovanje: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Oznake: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Tehnologija proizvodnje: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Dizajnerski izazov: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Istraživanje: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiracija: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Trajanje projekta: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Tok rada: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patenti: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Članovi tima: Joshua Grant Rayner