Da Ya Li Dizajn enterijera restorana od Wei Wu

Dizajn Da Ya Li Dizajn enterijera restorana od dizajnera Wei Wu je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

ZlatoEnterijer· 2021

Da Ya Li Dizajn enterijera restorana

autor Wei Wu

Klijent: Beijing Da Ya Li Catering Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu Da Ya Li Dizajn enterijera restorana

Da Ya Li je dizajn enterijera restorana pečene patke u Chengduu, Kina. Centralni element je crvena kućica na drvetu izrađena od ratana. Oko 50.000 komada ratana je polirano i lakirano sprejom u radionici, a zatim jedan po jedan pričvršćeno na oblikovanu podlogu. Pleteni uzorak uzdiže se od ulaznog stepeništa i proteže do prostora za sjedenje. Crvena boja podsjeća na kinesku kraljevsku arhitekturu i ljutkasti okus sečuanske kuhinje. Zidovi od dimljeno crne antikne cigle i podne pločice uravnotežuju toplu crvenu boju. Metalna rešetka dijeli prostor u skladu s komercijalnim potrebama.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Da Ya Li Dizajn enterijera restorana je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Da Ya Li Dizajn enterijera restorana bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Da Ya Li Dizajn enterijera restorana stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Dimenzije i pakovanje: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Oznake: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Tehnologija proizvodnje: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Dizajnerski izazov: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Istraživanje: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspiracija: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Trajanje projekta: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Tok rada: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Članovi tima: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Autorstvo slika: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy