Dizajn Jiangmen Culture and Tourism Logo i brend identitet od dizajnera EUCA Culture and Communications Co. Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

Jiangmen Culture and Tourism Logo i brend identitet

autor EUCA Culture and Communications Co. Ltd.

Klijent: Jiangmen culture, tourism, radio, television and Sports Bureau

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Verificirajte status nagrade za #109973

Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Jiangmen Culture and Tourism Logo i brend identitet

Jiangmen Culture and Tourism je logo i brend identitet kreiran za sektor kulture i turizma grada Jiangmena, koji se nalazi u provinciji Guangdong u južnoj Kini. Logo je inspirisan tradicionalnim kineskim znakom Men, što znači kapija, te strukturom memorijalnog svoda (archway). Elementi preuzeti iz gradskog pejzaža, arhitekture, kulturnog nasljeđa, krajolika i biljnog svijeta Jiangmena kombinovani su unutar oblika kapije. Mat zlatna boja sugeriše grad koji je bogat, a opet skroman. Razvijene su smjernice za brend identitet kako bi se podržala dosljedna primjena.

Priznanje

O nagradi Brončana nagrada A' Design Award

Jiangmen Culture and Tourism Logo i brend identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Jiangmen Culture and Tourism Logo i brend identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Jiangmen Culture and Tourism Logo i brend identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Oznake: Branding, City, Culture and tourism, Logo design, Visual system
Dizajnerski izazov: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Istraživanje: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspiracija: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Trajanje projekta: June 2019 – April 2020, Shanghai, China
Tok rada: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Članovi tima: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Autorstvo slika: Ellain Li, Grace Xu， Di Tang