Pizzamax Brend Identitet od Salvita Bingelyte

Dizajn Pizzamax Brend Identitet od dizajnera Salvita Bingelyte je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

Pizzamax Brend Identitet

autor Salvita Bingelyte

Klijent: Salvita Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Pizzamax Brend Identitet

Pizzamax je brend identitet za manji lanac picerija u Litvaniji. Prijašnji identitet miješao je nekoliko grafičkih stilova i pružao kupcima slab osjećaj prepoznatljivosti brenda. Redizajn koristi pojednostavljeni logotip u crvenoj, crnoj i bijeloj boji, bojama koje se povezuju s klasičnom italijanskom picom. Riječi pizza i max postavljene su na različite strane poslovnih kartica i kutija za pizzu. Slova M i X imaju zakrivljene krajeve koji podsjećaju na pekare koji nose pice ispruženim rukama. Identitet je primijenjen na poslovne kartice, memorandume, kutije za pizzu i odjeću.

Priznanje

O nagradi Brončana nagrada A' Design Award

Pizzamax Brend Identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pizzamax Brend Identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pizzamax Brend Identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimenzije i pakovanje: I created business cards, letterhead, pizza box and clothing branding.
Oznake: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Tehnologija proizvodnje: I opted to use classic colors on white and black backgrounds.
Dizajnerski izazov: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Istraživanje: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiracija: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Trajanje projekta: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Tok rada: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Autorstvo slika: Copywriter Erin Hope Stevens