Preskoči na sadržaj
You and We Vizualni Jezik od Yujin Jung

Dizajn You and We Vizualni Jezik od dizajnera Yujin Jung je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.


ŽeljezoGrafika· 2020

You and We Vizualni Jezik

autor Yujin Jung

Klijent: Korea Volunteer Center(KVC).

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu You and We Vizualni Jezik

Projekt je da se volonteri smještaju u svakodnevni život i nadaju se pozitivnim društvenim promjenama. Vizualna sredstva su sve 83 reprezentativne slike volontera i sastoje se od 54 grafike, 15 ilustracija i 14 ikona. Osmišljeno je da ljudi mogu lako razumjeti kakvu vrstu volonterskog rada ima za svaku kategoriju. Grafika je zasnovana na modularnom dizajnu s temom volonterskog rada i ljudi, a ilustracija prikazuje razne vrste volonterskog rada koje svatko može raditi, pružajući poznati osjećaj.

Priznanje

O nagradi Željezna nagrada A' Design Award

You and We Vizualni Jezik je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da You and We Vizualni Jezik bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. You and We Vizualni Jezik se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva
Visual Assets are all 83 volunteer representative images and consists of 54 graphics, 15 illustrations, and 14 icons. It is designed that you can easily understand what kind of volunteer work is for each category.
The graphic is based on modular design with the theme of volunteer work and people, and Illustration shows various kinds of volunteer work that anyone can do, delivering a familiar feeling.
Dimenzije i pakovanje
Visual Assets: 54 graphics, 15 illustrations, 14 icons. Manual book: 210mm x 297mm. Format: AI, SVG, PNG, JPG, PDF.
Oznake
Volunteer, Graphic, Illustration, Icon, Visual Assets, Visual language, Manual Book.
Tehnologija proizvodnje
Research the image to figure out a common pattern among volunteers. Used Adobe Illustrator to work on a vector-based basis, so that people could use it in a multi-purpose way.
Dizajnerski izazov
It was face to challenge for the volunteer to be active and communicate with volunteers, rather than to be pitiful and passive. In general, there is a stereotype that volunteer work helps people in need. Breaking my stereotype, I re-configured it over and over again how far I can express the "interaction between the volunteer and the recipient" I'm trying to convey.
Istraživanje
Survey, interviews, and discussions were conducted on those who volunteer for the image of volunteer work. Based on the data collected, 83 items were categorized to better communicate volunteer work. I collected the photos and images from each item to determine what actions or objects are in common. Based on this data, I simplified the behavior, mood, environment, and characteristic props of the person acting based on this data so that each item can select appropriate keywords and visualize the meaning in one cut.
Inspiracija
This project is that volunteers settle into daily life and hope to bring about positive social change. For those who find it difficult to volunteer, focused on attracting interest by reducing the distance and clearly showing the positive image of volunteering. All visual elements are inspired by basic shapes that are easy to see around and LEGO, a toy that is familiar to everyone. In particular, using modular elements such as LEGO, it is designed for easy recombination and expansion.
Trajanje projekta
The project started in April 2019 and finished in June 2019 in the Republic of Korea.
Tok rada
To celebrate the 10th anniversary of the establishment of the Korea Central Volunteer Center, I reconsidered the positive image of volunteer work and designed it to make the public feel familiar.
The graphic, illustration, and icon focused on clarifying the mood and meaning of the design and communication for each role. It took a lot of trial and error to collect a lot of data, pick the key, and visually simplify it so that you can see the image of each volunteer activity.
For anyone who needs an image related to volunteer work, it has been distributed on its website to download.

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A' Design Award je međunarodna, stručno ocjenjivana nagrada za dobar dizajn. Učestvujte u A' Design Award takmičenju i dobijte priliku da zasluženo budete prepoznati, steknete slavu, prestiž i publicitet za svoj rad. Nominujte svoj rad za A' Design Award i takmičite se za željenu A' Design Prize nagradu.

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