Ten Плакаты ад Kalyani Kamat Bambolkar and Ling Lee

Праца Ten Плакаты аўтарства Kalyani Kamat Bambolkar and Ling Lee з'яўляецца высокаацэненым лаўрэатам вельмі прэстыжнай узнагароды 2020 Срэбная прэмія A' Design Award у катэгорыі конкурсу Дызайн графікі, ілюстрацыі і візуальнай камунікацыі.

СрэбраГрафіка· 2020

Ten Плакаты

ад Kalyani Kamat Bambolkar and Ling Lee

Кліент: Kingston University, Kingston School of Art

Лаўрэат узнагароды Срэбная прэмія A' Design Award у катэгорыі Графіка

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Дызайн

Пра Ten Плакаты

Дызайн з'яўляецца кампаніяй для паказу мод Кінгстанскага ўніверсітэта. Фатаграфія для гэтай кампаніі зроблена шляхам стварэння 'X' знакі на целе мадэлі, якія паказваюць сімвалізм адзення на целе. 'X' таксама паказвае на дзесяцігоддзе школы моды Кінгстанскага ўніверсітэта. Усім гасцям было разаслана электроннае паведамленне, а плакаты і брашуры былі выстаўлены ў Лонданскім музеі дызайну.

Прызнанне

Пра Срэбная прэмія A' Design Award

Ten Плакаты — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Ten Плакаты — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Ten Плакаты — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

За кулісамі дызайну

Прэс-кіт

Аўтарства, удзельнікі каманды і тэхнічныя дэталі, прадстаўленыя дызайнерам.

Унікальныя ўласцівасці: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Памеры і ўпакоўка: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Тэгі: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Тэхналогія вытворчасці: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Дызайнерскі выклік: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Даследаванне: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Натхненне: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Працягласць праекта: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Аперацыйны працэс: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Патэнты: The posters and images are owned by Kingston University.
Удзельнікі каманды: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Аўтары выяў: All Photo credits: Kalyani Kamat Bambolkar