Roots ዚንስ በ Xun Zuo የተሠራ ሲሆን በ የህትመት እና የታተመ ሚዲያ ዲዛይን የውድድር ምድብ ውስጥ እጅግ ከፍ ያለ ክብር ያለው የ 2025 A' Design Award የነሐስ ሽልማት አሸናፊ ነው።

ነሐስህትመት· 2025

Roots ዚንስ

በ Xun Zuo

ደንበኛ: Xunzuodesign

በ ህትመት ምድብ ውስጥ የ A' Design Award የነሐስ ሽልማት አሸናፊ

52,303

የተረጋገጠ የሽልማት አሸናፊ

ለ #172635 የሽልማት ሁኔታ ያረጋግጡ

ድረ-ገጽ ጎብኝ በ A' Design Award ይመልከቱ ጋዜጣዊ መግለጫ የሽልማት ባጅ

ቀለሞች

ንድፉ

ስለ Roots ዚንስ

ይህ ሞጁላር ህትመት ከዚንስ የተዋቀረ ሲሆን፣ እያንዳንዱም የተረት ተራኪዎችን መንነት የሚያንፀባርቅ የእይታ ቋንቋ በመጠቀም ተሰርቷል። በኒው ዮርክ ቡና ቤቶች ላይ ያተኮረ ሲሆን፣ አዲስ ስደተኞች ግንኙነትንና ባለቤትነትን እንዴት እንደሚዳስሱ ይዘረዝራል። የተሰፋና በቫኩም የታሸገ ቅጹ አለመቋሚነትንና ስሜታዊ ውጥረትን ያነሳሳል። በግል ትረካዎች በኩል፣ ፕሮጀክቱ የአነስተኛ ንግዶችን ማህበራዊ ዋጋ ያሳያል እና ስሜታዊ ዲዛይንን እንደ የማካተት መሳሪያ አዲስ ትርጉም ይሰጣል።

እውቅናው

ስለ A' Design Award የነሐስ ሽልማት

Roots ዚንስ የA' Design Award የነሐስ ሽልማት አሸናፊ ነው፤ ይህም በፈጠራ፣ በብልሃት እና በአስተዋይነት ለሚታወቁ ድንቅ ዲዛይኖች የሚሰጥ እጅግ ከፍተኛ ክብር ያለው እውቅና ነው። የነሐስ አሸናፊዎች የዲዛይነሮቻቸውን ሰፊ ልምድ፣ ምናብ እና ብልሃት የሚያረጋግጡ እጅግ ችሎታ የተሞላባቸው እና በሚያስደንቅ ሁኔታ ፈጠራ ያላቸው ሥራዎች ናቸው። Roots ዚንስ ከፍ ያለ ግምት የሚሰጠው፣ የሚደነቅና የሚወደድ፣ እጅግ ሙያዊና ፈጠራ የተሞላበት ነገር እንደሚሆን ይጠበቃል። ይህ የA' Design Award የነሐስ ሽልማትን ያሸነፈ ዲዛይን በኪነ ጥበብ፣ በሳይንስ፣ በዲዛይን እና በቴክኖሎጂ ምርጥ ልምዶችን ያካትታል፤ ለዝርዝርም በሚሰጠው ትኩረት ምርጥ ነው። Roots ዚንስ ፍላጎቶችን በግሩም ሁኔታ ያረካል፣ ምኞቶችን ይነካል፣ ስሜቶችን ይማርካል እንዲሁም የማወቅ ጉጉትን ይስባል።

ከንድፉ በስተጀርባ

የፕሬስ ኪት

ክሬዲቶች፣ የቡድን አባላት እና ቴክኒካል ዝርዝሮች በዲዛይነሩ የተሰጡ።

ልዩ ባህሪያት: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
ልኬቶች እና ማሸጊያ: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
መለያዎች: Zine, Book, Ethnographic Research, Branding, Customer Experience
የማምረቻ ቴክኖሎጂ: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
የዲዛይን ተግዳሮት: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
ምርምር: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
መነሳሻ: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
የፕሮጀክት ጊዜ: An ongoing project started in August 2022. The most recent update was in July 2024.
የሥራ ሂደት: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.