Buchanan's Red Seal Whiskybottelverpakking deur Pierre Delebois - forceMAJEURE Design

Die ontwerp Buchanan's Red Seal Whiskybottelverpakking deur Pierre Delebois - forceMAJEURE Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2020

Buchanan's Red Seal Whiskybottelverpakking

deur Pierre Delebois - forceMAJEURE Design

Kliënt: Diageo

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

35,856

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #99305

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Buchanan's Red Seal Whiskybottelverpakking

Buchanan's Red Seal is 'n verpakkingsontwerp vir 'n gemengde whisky. Die ontwerp sluit 'n nuwe bottelstruktuur, etikette en 'n geskenkdoos in. Die bottel het sagte kurwes wat die rooi seël omraam wat in die hart van die voorkant geplaas is. Die Buchanan's-wapen is agter op die glas gereliëfeer, sodat die wapen deur die voorkant sigbaar is. 'n Gereliëfeerde handtekening sit langs die seël. Die amberkleurige glas gaan by die basis oor in 'n groen tint, 'n kenmerk wat deur die hele reeks gedeel word. Die geskenkdoos maak soos 'n boek oop om die bottel te onthul.

Die Erkenning

Oor die A' Design Award in Goud

Buchanan's Red Seal Whiskybottelverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Buchanan's Red Seal Whiskybottelverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Buchanan's Red Seal Whiskybottelverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Afmetings & Verpakking: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Etikette: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Produksietegnologie: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Ontwerpuitdaging: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspirasie: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Spanlede: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Beeldkrediete: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio