Die ontwerp Mitu Tandeborselverpakking deur Xiaomi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2020

Mitu Tandeborselverpakking

deur Xiaomi

Kliënt: Xiaomi

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

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Kleure

Die Ontwerp

Oor Mitu Tandeborselverpakking

Mitu is die verpakking vir 'n soniese elektriese tandeborsel wat vir kinders ontwerp is. Die doos is van papier gemaak en bevat geen plastiek nie. Spotprentelemente en kinderillustrasies bedek die oppervlaktes, sodat die uitpak soos die lees van 'n prenteboek voel. 'n Uittreklaai onthul 'n reeks beelde wat van tandbederf na tandplaak en uiteindelik na blink tande beweeg soos die doos oopgeskuif word. Ná die uitpak kan die doos as 'n geïllustreerde boek of 'n speelding gehou word. Die verpakking beskerm die tandeborsel en help kinders om belangstelling in tandeborsel te ontwikkel.

Die Erkenning

Oor die A' Design Award in Silwer

Mitu Tandeborselverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mitu Tandeborselverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mitu Tandeborselverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Afmetings & Verpakking: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Etikette: Kids, Toothbrush, Technology, Blue, Electronic
Produksietegnologie: The packaging is a plastic-free box and is made of paper.
Ontwerpuitdaging: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Navorsing: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspirasie: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Projekduur: December 2019 Beijing and finished in February in Beijing, China.
Bedryfsvloei: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patente: Copyrights belong to Xiaomi, 2020
Spanlede: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Beeldkrediete: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han