Die ontwerp WiseTribe Education Primêre Funksie: Visuele Identiteit deur Somethink Brand is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Silwer in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

SilwerGrafika· 2020

WiseTribe Education Primêre Funksie: Visuele Identiteit

deur Somethink Brand

Kliënt: WiseTribe education

Wenner van die A' Design Award in Silwer in die Grafika-kategorie

49,805

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #97579

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor WiseTribe Education Primêre Funksie: Visuele Identiteit

WiseTribe Education is 'n visuele identiteit wat geskep is vir 'n opvoedkundige organisasie wat kinders van geboorte tot twaalfjarige ouderdom bedien. Die Chinese handelsmerknaam weisi klink soos die Engelse woord wise, wat ook die betekenis van dink dra. Die identiteit gebruik gewaagde kleurkombinasies en hulpgrafika om vryheid en verbeelding uit te druk. Gelukbringerkarakters, insluitend 'n inheemse figuur, 'n dinosourus, 'n wysheidsboom en 'n planeet, help kinders om met die handelsmerk te vereenselwig. Die identiteit word toegepas op plakkate, sosialemedia-sjablone, besigheidskaartjies, koeverte en kentekens.

Die Erkenning

Oor die A' Design Award in Silwer

WiseTribe Education Primêre Funksie: Visuele Identiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat WiseTribe Education Primêre Funksie: Visuele Identiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. WiseTribe Education Primêre Funksie: Visuele Identiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Afmetings & Verpakking: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Etikette: Brand, logo, Visual Identity, Education, child
Produksietegnologie: Templates for posters and social media, business cards, envelopes, badges.
Ontwerpuitdaging: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Navorsing: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspirasie: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Projekduur: The project started in January 2018 in Guangzhou, China.
Bedryfsvloei: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Spanlede: Astro Wong
Dorne Tsui
Jr Deng
Beeldkrediete: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.