Ningxiahong Rock Painting Bronze Script Drankbottel deur Sunkiss Design Team

Die ontwerp Ningxiahong Rock Painting Bronze Script Drankbottel deur Sunkiss Design Team is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Ningxiahong Rock Painting Bronze Script Drankbottel

deur Sunkiss Design Team

Kliënt: The Ningxiahong Wolfberry Liquor

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

28,324

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #89802

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Ningxiahong Rock Painting Bronze Script Drankbottel

Rotstekeninge van die Helanberge is 'n verteenwoordiger van die Chinese kultuur en die beroemde kulturele erfenis van Ningxia, terwyl die bronsskrif uit bronsware is. Daarom kombineer Designer hierdie twee verteenwoordigende elemente as die kernsimbole van kulturele identiteit van die pakketontwerp van die bottel, en integreer hierdie produk met die tradisionele Chinese kultuur om die kulturele identiteit van hoëverbruikers met hierdie produk te verbeter.

Die Erkenning

Oor die A' Design Award in Brons

Ningxiahong Rock Painting Bronze Script Drankbottel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Ningxiahong Rock Painting Bronze Script Drankbottel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Ningxiahong Rock Painting Bronze Script Drankbottel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Afmetings & Verpakking: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Etikette: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Produksietegnologie: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Ontwerpuitdaging: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Navorsing: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspirasie: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Projekduur: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Bedryfsvloei: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Spanlede: Design Leader: Zhou Hong; Design Director: Wu Changzhi