Fortune Express Baijiu-verpakking deur Yao Wu

Die ontwerp Fortune Express Baijiu-verpakking deur Yao Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Fortune Express Baijiu-verpakking

deur Yao Wu

Kliënt: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

7,184

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #182337

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Fortune Express Baijiu-verpakking

Fortune Express is 'n verpakkingsontwerp vir baijiu. Die geweldakboks meet 280 by 150 by 230 millimeter en word van onder af oopgemaak. Deur elke binneflap op te lig, word vyf bottels onthul, en elke bottel vertoon 'n ander God van Rykdom in 'n kleur van die Vyf Elemente. Onder die bottels is vyf sagte pluche-blindebokse wat oopgeskeur word om klein gestileerde figuurtjies te onthul. Die buiteboks is afgewerk met foeliedruk, en die etikette is digitaal gedruk. Die plucheponpies is gemaak van sagte poliëstervesel met geborduurde besonderhede.

Die Erkenning

Oor die A' Design Award in Brons

Fortune Express Baijiu-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Fortune Express Baijiu-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Fortune Express Baijiu-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Afmetings & Verpakking: Length 280mm x Width 150mm x Height 230mm
Etikette: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Produksietegnologie: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Ontwerpuitdaging: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Navorsing: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspirasie: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Projekduur: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Bedryfsvloei: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patente: /
Spanlede: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Beeldkrediete: /