Cafe Guardiao Koffieverpakking deur Tipz

Die ontwerp Cafe Guardiao Koffieverpakking deur Tipz is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Cafe Guardiao Koffieverpakking

deur Tipz

Kliënt: Cooabriel

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

7,110

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #181277

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Cafe Guardiao Koffieverpakking

Cafe Guardiao is 'n verpakkingsontwerp vir 'n premium gebrande en gemaalde koffie wat deur 'n Brasiliaanse koöperasie geproduseer word. Die visuele identiteit word geanker deur 'n aartsengel-illustrasie, geteken in 'n graveerstyl, met beskermende vlerke as die dominante grafiese element. Vetgedrukte tipografie skep 'n duidelike visuele hiërargie by die verkoopspunt. 'n Etiketband dui die roostervlak, die koöperatiewe oorsprong en die 100 persent suiwer conilon-inhoud aan. Fleksografiese drukwerk op kraft- en mat gelamineerde substrate gee die verpakking 'n mat afwerking en 'n tasbare oppervlak.

Die Erkenning

Oor die A' Design Award in Brons

Cafe Guardiao Koffieverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Cafe Guardiao Koffieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Cafe Guardiao Koffieverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Afmetings & Verpakking: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Etikette: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Produksietegnologie: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Ontwerpuitdaging: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Navorsing: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspirasie: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Projekduur: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Bedryfsvloei: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Spanlede: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro