Global Keepsake Produkverpakking deur Wei Bai, Xianjun Chen and Rubo Chen

Die ontwerp Global Keepsake Produkverpakking deur Wei Bai, Xianjun Chen and Rubo Chen is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2026

Global Keepsake Produkverpakking

deur Wei Bai, Xianjun Chen and Rubo Chen

Kliënt: Shenzhen Hello Tech Energy Co.,Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #180524

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Global Keepsake Produkverpakking

Global Keepsake is 'n verpakkingsontwerp wat geskep is vir sonaangedrewe draagbare kragstasies. Die struktuur, materiale en koste van die oorspronklike verpakking bly onveranderd. Oorspronklike illustrasies van wêreldbekende landmerke voeg 'n kulturele narratief en versamelwaarde by. Die flipdeksel kan afgeskeur word en hergebruik word as boekmerke en as 'n doen-dit-self-album, sodat die verpakking na die uitpak behou kan word. Die drukwerk maak gebruik van soja-gebaseerde ink en standaard-offsetprosesse. Die modulêre illustrasiestelsel kan oor 'n produkreeks geskaal word, wat die lewensduur verleng van verpakking wat gewoonlik weggegooi word.

Die Erkenning

Oor die A' Design Award in Brons

Global Keepsake Produkverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Global Keepsake Produkverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Global Keepsake Produkverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Afmetings & Verpakking: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Etikette: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Produksietegnologie: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Ontwerpuitdaging: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Navorsing: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspirasie: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Projekduur: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Bedryfsvloei: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Spanlede: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen