Spring na inhoud
Episode Conveni Residensiële Handelsmerkstelsel deur Yiseo Kwon

Die ontwerp Episode Conveni Residensiële Handelsmerkstelsel deur Yiseo Kwon is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.


BronsReklame· 2026

Episode Conveni Residensiële Handelsmerkstelsel

deur Yiseo Kwon

Kliënt: Sk D&d

Wenner van die A' Design Award in Brons in die Reklame-kategorie

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Die Ontwerp

Oor Episode Conveni Residensiële Handelsmerkstelsel

Episode Conveni is 'n handelsmerkstelsel wat geskep is vir 'n residensiële diens wat op doeltreffende stedelike lewe fokus. Die identiteit is gebou rondom die metafoor van 'n skakelaar, sodat noodsaaklike dienste aangeskakel en onnodige elemente afgeskakel kan word. Die stelsel sluit 'n logo-argitektuur, 'n tipografiese en kleurskema, en 'n ikoontaal vir digitale koppelvlakke in. Naamborde, digitale inhoud en gebruikerskommunikasie volg dieselfde visuele reëls. Die resultaat is skaalbaar en kan by elke ligging aangepas word terwyl dit konsekwent bly.

Die Erkenning

Oor die A' Design Award in Brons

Episode Conveni Residensiële Handelsmerkstelsel is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Episode Conveni Residensiële Handelsmerkstelsel 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Episode Conveni Residensiële Handelsmerkstelsel bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Afmetings & Verpakking
The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Etikette
branding, visual identity, logo system, design system, user experience
Produksietegnologie
Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Ontwerpuitdaging
The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Navorsing
This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspirasie
This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Projekduur
The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Bedryfsvloei
This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patente
Copyrights belong to SK D&D Co., Ltd., 2025.
Spanlede
Yiseo Kwon
Jaegyeong Seok
Hyeon Kim

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