Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog deur Taobao Design

Die ontwerp Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog deur Taobao Design is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

GoudReklame· 2025

Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog

deur Taobao Design

Kliënt: Taobao Design

Wenner van die A' Design Award in Goud in die Reklame-kategorie

159,291

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #171886

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog

Seaside Home For Music Fans is 'n scenario-gebaseerde bemarkingsprojek wat geskep is vir 'n musiek- en kunstefees wat in Aranya gehou is. Die ikoniese kubus van die handelsmerk is omskep in 'n soeklig, aangevul deur gradiëntkleure van die kuslyn en oudiogolfvorms. Aflyn-uitstallingsareas het multisensoriese vertonings en musiekverwante speletjies deur middel van interaktiewe installasies aangebied. 'n Interaktiewe regstreekse uitsending het afgeleë gehore in staat gestel om die areas te besigtig en optredes te kyk. Die lokaal is gebou met 'n liggewig staalraamwerk, hernubare materiale en verf en stowwe met lae vrystellings. Meer as 70 000 aanhangers het dit bygewoon.

Die Erkenning

Oor die A' Design Award in Goud

Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Seaside Home For Music Fans Ervaringsgerigte Bemarkingsveldtog wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Afmetings & Verpakking: This project attracted more than 70,000 fans.
Etikette: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Produksietegnologie: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Ontwerpuitdaging: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Navorsing: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspirasie: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Projekduur: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Bedryfsvloei: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Spanlede: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin