Vitto Primêre Funksie: Handelsmerkidentiteit deur Atlante Srl

Die ontwerp Vitto Primêre Funksie: Handelsmerkidentiteit deur Atlante Srl is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Silwer in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

SilwerReklame· 2026

Vitto Primêre Funksie: Handelsmerkidentiteit

deur Atlante Srl

Kliënt: Atlante Srl

Wenner van die A' Design Award in Silwer in die Reklame-kategorie

16,175

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #178827

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Vitto Primêre Funksie: Handelsmerkidentiteit

Boekteks: Vitto is 'n Italiaanse koshandelsmerk wat vir die Britse mark ontwikkel is met 'n kontemporêre visuele benadering. Die ontwerp wyk doelbewus af van die rustieke en tradisionele kodes wat algemeen in Italiaanse koshandelsmerke voorkom. In plaas daarvan gebruik dit lewendige kleur, vereenvoudigde illustrasie en duidelike tipografie om energie, speelsheid en emosionele warmte uit te druk, wat 'n moderne en toeganklike identiteit vir alledaagse gebruik skep.

Die Erkenning

Oor die A' Design Award in Silwer

Vitto Primêre Funksie: Handelsmerkidentiteit is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Vitto Primêre Funksie: Handelsmerkidentiteit 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Vitto Primêre Funksie: Handelsmerkidentiteit is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Etikette: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Ontwerpuitdaging: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Navorsing: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspirasie: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Projekduur: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Bedryfsvloei: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patente: Trademark 2023 Atlante Srl