Yebuna Koffieverpakking deur Antonia Skaraki

Die ontwerp Yebuna Koffieverpakking deur Antonia Skaraki is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2026

Yebuna Koffieverpakking

deur Antonia Skaraki

Kliënt: Taresso Artisanal Coffee Roasters

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #176506

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yebuna Koffieverpakking

Yebuna is 'n verpakkingsontwerp vir 'n reeks gebrande koffiemengsels. Die identiteit put uit Ethiopië, die geboorteplek van koffie, en uit die Amhariese woord Yebuna. 'n Logo wat deur hakies omraam word, verwys na die reis van koffie vanaf oorsprong tot koppie. Vetgedrukte vertikale tipografie verbeter sigbaarheid op die rak, en helder kleure geïnspireer deur Afrika-riviere, -berge en -sonsondergange onderskei elke mengsel. Die koffie word in duursame herseëlbare sakke gehou wat varsheid bewaar. Gevorderde druktegnieke reproduseer presiese kleurgradiënte en ryk toonaarde.

Die Erkenning

Oor die A' Design Award in Yster

Yebuna Koffieverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Yebuna Koffieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Yebuna Koffieverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Afmetings & Verpakking: Width 140mm x Depth 90mm x Height 350mm
Etikette: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Produksietegnologie: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Ontwerpuitdaging: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Navorsing: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspirasie: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Projekduur: The project started in December 2023 in Athens and finished in April 2024 in Athens
Bedryfsvloei: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Spanlede: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Beeldkrediete: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas