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Dream Of The Blue Drankbottelverpakking deur Wen Liu

Die ontwerp Dream Of The Blue Drankbottelverpakking deur Wen Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2026 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.


BronsVerpakking· 2026

Dream Of The Blue Drankbottelverpakking

deur Wen Liu

Kliënt: Shenzhen Oracle Creative Design Co.,Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Verifieer Toekenningsstatus vir #173073

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Die Ontwerp

Oor Dream Of The Blue Drankbottelverpakking

Dream Of The Blue is 'n bottelverpakking wat vir 'n premium Chinese baijiu ontwerp is. Die bottel behou die klassieke handelsmerksilhoeët en voeg 'n pantsermotief by wat aan die film Investiture of the Gods ontleen is, met fyn gekerfde antieke patrone oor die hele oppervlak. Die hele bottel, insluitend die pantserreliëf, word as 'n enkele stuk glas gevorm deur 'n eenstuk-gietproses, wat produksiekoste laag hou. Die embleem aan die voorkant is van herwinde aluminium vervaardig. Die verpakking meet 105 by 105 by 308 millimeter.

Die Erkenning

Oor die A' Design Award in Brons

Dream Of The Blue Drankbottelverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Dream Of The Blue Drankbottelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Dream Of The Blue Drankbottelverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Afmetings & Verpakking
105mm×105mm×308mm
Etikette
Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Produksietegnologie
The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Ontwerpuitdaging
The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Navorsing
The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspirasie
More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Projekduur
Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Bedryfsvloei
This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Spanlede
Creative Direction: Wen Liu
Design Execution: Shaokun Xiao

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