Parsirang Eierprodusent deur Mohsen Koofiani

Die ontwerp Parsirang Eierprodusent deur Mohsen Koofiani is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Parsirang Eierprodusent

deur Mohsen Koofiani

Kliënt: Parsirang Eggs

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,938

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #171319

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Parsirang Eierprodusent

In die ontwerpateljee het die ontwerper gemik daarop om verpakking met 'n sterk identiteit te skep. Hulle het 'n hen met 'n doek geskets om 'n landelike, vars gevoel op te roep. Geel het eiergele en oggendwarmte gesimboliseer, terwyl rooi energie en egtheid bygevoeg het. Die tipografie was vetgedruk en duidelik, wat vinnige boodskaporadrag verseker het. Na ure se verfyning was die finale ontwerp nie net verpakking nie; dit het 'n verhaal vertel van 'n plattelandse plaas en vars eiers, wat vertroue en kwaliteit aan kliënte oorgedra het.

Die Erkenning

Oor die A' Design Award in Brons

Parsirang Eierprodusent is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Parsirang Eierprodusent 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Parsirang Eierprodusent bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Afmetings & Verpakking: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Etikette: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Produksietegnologie: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Ontwerpuitdaging: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Navorsing: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspirasie: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Projekduur: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Bedryfsvloei: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Beeldkrediete: Creator, Illustration and Design: Mohsen Koofiani