Eternal Moon Mooncake-verpakking deur Sha Feng and Jiayi Lu

Die ontwerp Eternal Moon Mooncake-verpakking deur Sha Feng and Jiayi Lu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Eternal Moon Mooncake-verpakking

deur Sha Feng and Jiayi Lu

Kliënt: Eternal Moon

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

16,684

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #171257

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Eternal Moon Mooncake-verpakking

Eternal Moon is 'n geskenkboks wat ontwerp is vir mooncakes. Die verpakking bied die Middel-Herfs-tema vanuit 'n breë perspektief aan, deur tradisionele legendes opsy te skuif en te fokus op die ewigheid van die maan en die gedeelde lotsbestemming van mense. Die kunswerk toon die maan in agt agtergronde: vuur, blomme, klippe, wolke, die see, die wind, die berge en die woud. Spotkleurdruk en warmstempeling word gebruik. Die buiteboks meet 335 by 75 by 195 millimeter en bevat kleiner mooncake-boksies van 70 by 70 by 35 millimeter.

Die Erkenning

Oor die A' Design Award in Brons

Eternal Moon Mooncake-verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Eternal Moon Mooncake-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Eternal Moon Mooncake-verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Afmetings & Verpakking: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Etikette: Branding, Packaging, Eternal Moon
Produksietegnologie: The printing technologies we use are spot color printing and hot stamping process.
Ontwerpuitdaging: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspirasie: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Projekduur: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Bedryfsvloei: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patente: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Spanlede: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Beeldkrediete: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.