Su Jiu Dong Po Sterkdrank Verpakking deur Liandong Zhang and Xueqian Zhang

Die ontwerp Su Jiu Dong Po Sterkdrank Verpakking deur Liandong Zhang and Xueqian Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Su Jiu Dong Po Sterkdrank Verpakking

deur Liandong Zhang and Xueqian Zhang

Kliënt: Jiangsu Shuanggou Distillery Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,521

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #170849

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Su Jiu Dong Po Sterkdrank Verpakking

Su Jiu Dong Po is 'n stel van vier sterkdrankbottels geïnspireer deur die poësie en lewe van die digter Su Shi. Elke bottel verteenwoordig een fase van die digter se lewe, van 'n uitbundige jeug tot 'n vrygees in later jare. Die bottels is gemaak van 'n glas-kristallyne wit materiaal en volg die stroombelynde meiping-pruimvaasvorm, met 'n vernoude mond en 'n vol liggaam wat herinner aan Song-dinastie-porselein. Die buitenste oppervlak is in reliëf gekerf, en die tekstuur verskuif van dig na yl om die vloei van 'n rivier voor te stel. Poëtiese beeldspraak word omskep in 'n visuele en tasbare ervaring.

Die Erkenning

Oor die A' Design Award in Brons

Su Jiu Dong Po Sterkdrank Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Su Jiu Dong Po Sterkdrank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Su Jiu Dong Po Sterkdrank Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Afmetings & Verpakking: 300mmX120mmX420mm
Etikette: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Produksietegnologie: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Ontwerpuitdaging: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Navorsing: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasie: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Projekduur: 2024.5-2025.1 Nanjing, Jiangsu province
Bedryfsvloei: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Spanlede: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Beeldkrediete: Jiangsu Shuanggou Distillery Co., Ltd