Yanghe Naked Bottle Liquor Baijiu-bottelverpakking deur Liandong Zhang and Xueqian Zhang

Die ontwerp Yanghe Naked Bottle Liquor Baijiu-bottelverpakking deur Liandong Zhang and Xueqian Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2025

Yanghe Naked Bottle Liquor Baijiu-bottelverpakking

deur Liandong Zhang and Xueqian Zhang

Kliënt: Jiangsu Yanghe Distillery Co., Ltd

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

143,360

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #170767

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yanghe Naked Bottle Liquor Baijiu-bottelverpakking

Yanghe Naked Bottle Liquor is 'n verpakkingsontwerp vir baijiu, 'n Chinese gedistilleerde drank. Die kristalglasbottel verenig 'n klassieke pruimbottelvorm met eenvoudige, moderne lyne. 'n Bokhoringstruktuur op die bottel verwys na die tradisionele bokpatroon van die handelsmerk. Die skoenlapperetiket is behou en verfyn, met eenvoudige lyne en 'n ingetoë kleurkombinasie. Die blougroen toon van die bottel val op op winkelrakke. Die ontwerp beoog om aan gewone botteldrank 'n hoër waargenome waarde en 'n duidelike handelsmerkidentiteit te gee. Die bottel meet 76 by 76 by 257 millimeter.

Die Erkenning

Oor die A' Design Award in Goud

Yanghe Naked Bottle Liquor Baijiu-bottelverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Yanghe Naked Bottle Liquor Baijiu-bottelverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Yanghe Naked Bottle Liquor Baijiu-bottelverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Afmetings & Verpakking: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Etikette: Yanghe, Naked Bottle Liquor, Classic, Elegant
Produksietegnologie: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Ontwerpuitdaging: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Navorsing: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspirasie: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Projekduur: From November 2024 Nanjing, Jiangsu, China
Bedryfsvloei: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Spanlede: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Beeldkrediete: Jiangsu Yanghe Distillery Co., Ltd