Die ontwerp Marlenka Verpakking deur David Kantor is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Marlenka Verpakking

deur David Kantor

Kliënt: Marlenka International s.r.o.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

18,288

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #170016

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Marlenka Verpakking

Die Marlenka verpakkingherontwerp sentreer rondom 'n skoon, onderskeidende ontwerp wat sterk rakteenwoordigheid en duidelike differensiasie oor die produkreeks verseker. Die verpakkingstelsel is ontwerp om 'n verskeidenheid koeke en heuninggebaseerde nagregte te akkommodeer, deur gebruik te maak van 'n gestruktureerde benadering om geure, formate en groottes te onderskei. Premium visuele estetika verhoog produkappèl, terwyl innoverende materiale en gevorderde druktegnologieë uitsonderlike kwaliteit waarborg. Die verfynde ontwerp verhef nie net die verbruikerservaring nie, maar versterk ook Marlenka se handelsmerkidentiteit en markposisionering.

Die Erkenning

Oor die A' Design Award in Brons

Marlenka Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Marlenka Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Marlenka Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Afmetings & Verpakking: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Etikette: marlenka, redesign, packaging,
Produksietegnologie: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Ontwerpuitdaging: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Navorsing: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspirasie: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Projekduur: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Bedryfsvloei: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Spanlede: David Kantor
Radek Vysocký
Vojtěch Halamíček
Beeldkrediete: David Kantor
Petr Vaněk