Castanea Nectar Heuningverpakking deur Inna Kovalenko

Die ontwerp Castanea Nectar Heuningverpakking deur Inna Kovalenko is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Castanea Nectar Heuningverpakking

deur Inna Kovalenko

Kliënt: Kyiv Academy of Applied Arts

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,825

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #168736

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Castanea Nectar Heuningverpakking

Castanea Nectar is 'n verpakkingsontwerp vir kastaiingheuning. 'n Waterverftegniek dra die ligtheid van kastaiingblomme en -blare oor. Die logo gebruik gladde, effens viskeuse lyne om die digtheid en rykheid van kastaiingheuning te suggereer, terwyl streng vorme die krag van die kastaiingboom oproep. 'n Klein bytjie verbind die elemente van die logo. Die heuning word aangebied in 'n 250 gram glaspot met 'n etiket van 125 by 55 millimeter, geplaas in 'n boksie van 85 by 85 by 110 millimeter. Die ontwerp verwys na die kastaiingboom as 'n groen simbool van Kiëf.

Die Erkenning

Oor die A' Design Award in Brons

Castanea Nectar Heuningverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Castanea Nectar Heuningverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Castanea Nectar Heuningverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Afmetings & Verpakking: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Etikette: Logo, gift, pattern, organic product
Produksietegnologie: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Ontwerpuitdaging: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Navorsing: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspirasie: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Projekduur: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Bedryfsvloei: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Beeldkrediete: Implementation, idea, design Inna Kovalenko