Snack Verpakking deur Kazuo Fukushima and Haruka Takeuchi

Die ontwerp Snack Verpakking deur Kazuo Fukushima and Haruka Takeuchi is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Snack Verpakking

deur Kazuo Fukushima and Haruka Takeuchi

Kliënt: Dali Foods

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Verifieer Toekenningsstatus vir #168316

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Snack Verpakking

Die Snackverpakking-herbemerking transformeer die visuele identiteit van Haochidian, 'n gevestigde Chinese snackmerk. Die ontwerp beklemtoon 'n moderne, speelse benadering met vet tipografie, 'n glimlag-ikoon wat vreugde simboliseer, en swewende visuele elemente wat die knapperige tekstuur uitlig. Unieke kleurpallette onderskei elke geur vir maklike herkenning en sterk rakappèl. Verhewe details en plek-UV-drukwerk voeg 'n tasbare, premium aanslag by wat verbruikersbetrokkenheid verhoog. Deur tradisie en moderniteit te balanseer, spreek die verpakking beide lojale en jonger verbruikers aan.

Die Erkenning

Oor die A' Design Award in Brons

Snack Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Snack Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Snack Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.
Afmetings & Verpakking: Paper box : Width 270mm x Depth 185mm x Height 65mm
PVC : Width 90mm x Depth 60mm
Etikette: Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack
Produksietegnologie: The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.
Ontwerpuitdaging: The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.
Navorsing: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of targets in the market.
Package analysis of the Japanese market.
Inspirasie: The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.
Projekduur: The project started in May 2022 and finished in January 2023 in Shanghai.
Bedryfsvloei: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patente: Copyrights belong to Dali Foods
Spanlede: Team Member:
Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Zhang YiTing
Creative Agency : FUDESIGN
Beeldkrediete: Photographer: Zhu Jie