Grandpa Gui Teeverpakking deur Jinxin Liu

Die ontwerp Grandpa Gui Teeverpakking deur Jinxin Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2025 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2025

Grandpa Gui Teeverpakking

deur Jinxin Liu

Kliënt: Grandpa Gui

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,689

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #166449

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Grandpa Gui Teeverpakking

Oupa Gui is 'n teeverpakkingsontwerp geskep vir 'n kruietee-handelsmerk. Die verpakking is gemaak van dofgeskaduweerde spesiale papier, gedruk met Pantone-kleure en afgewerk met reliëfdruk. Illustrasies van die kruie en blomme wat in die tee voorkom, word op die oppervlak vertoon. 'n Ligte kleurpalet weerspieël die ligte karakter van die produk. Die struktuur verbeter die tradisionele vliegtuigboks en word gekombineer met 'n tradisionele Sjinese omwindingsvorm. Die omwindingsmetode hou produksiekoste laag en gee die verpakking 'n kenmerkende voorkoms.

Die Erkenning

Oor die A' Design Award in Brons

Grandpa Gui Teeverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Grandpa Gui Teeverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Grandpa Gui Teeverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Afmetings & Verpakking: Width 270 mm x Depth 100 mm x Height 95 mm
Etikette: Packaging, Tea, Chinese Culture, Women, Herbs
Produksietegnologie: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Ontwerpuitdaging: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Navorsing: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspirasie: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Projekduur: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Bedryfsvloei: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Spanlede: Designer: Jinxin Liu
Beeldkrediete: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu